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Mark Ingwer, PhD

People @ Goddard

People @ Goddard

Real name

Mark Ingwer, PhD

People @ Goddard

Alumni

Biography

Mark Ingwer attended Goddard College's Bachelor of Arts Residential Program (BA RUP) from 1970-1971. He is now a clinical psychologist, managing partner of Insight Consulting, a global marketing and brand strategy consultancy, and author of the acclaimed book, “Empathetic Marketing.”

He is a frequent speaker and media source, and has over 25 years experience applying his unique blend of psychology, marketing, and business acumen to helping diverse audiences optimize their brand, sales, and marketing strategy based on an in-depth understanding of their customers.

He has worked with a diverse range of companies across numerous industries, with a special focus on consumer packaged goods, healthcare, and advertising. Mark is a frequent speaker and media source, and has been featured in publications such as Business Week, New York Times, Crain’s New York, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Marketing News, and Advertising Age.

Mark earned a PhD in clinical psychology, completing his graduate work at NYU and the Ferkauf School of Psychology, and earned a marketing certificate from the Wharton School of Business. Prior to founding ICG, Mark held senior management positions at Saatchi & Saatchi and DMB&B advertising agencies and was a lecturer at Northwestern Kellogg’s Business School.

Mark lives in Chicago, IL with his son Jake and his dog Lucy.

People @ Goddard

People @ Goddard

Publications by Mark Ingwer